How the Ad ROI Calculator Works

This calculator helps you understand how long it will take to recoup your advertising expenses for your track on streaming platforms (e.g., Spotify, Apple Music).

What you need to enter:

  1. Ad spending ($): How much you spent promoting your track. This can be any amount you invested in ads.

  2. Monthly streams: How many times your track is streamed per month.

How the calculation works:

The calculator uses the average earnings per stream (approximately $0.004 per stream) and calculates how many months it will take to recoup your investment if the number of streams remains constant.

  • For example, if you spent $100 on ads and got 1000 streams, your monthly earnings would be $4 (1000 streams × $0.004).

  • So, to recoup $100, it would take you 25 months ($100 / $4 per month).

What the result shows:

  • Months to break even: This is the time it will take to recover the money spent on ads, assuming the number of streams stays the same.

  • If the result shows “Impossible”, it means that with the current numbers, it’s very difficult to break even, and additional efforts are needed to increase the number of streams or earnings from them.

How to increase your ROI:

  • Increase streams by promoting your track on social media.

  • Get your track on popular playlists.

  • Use other marketing tools like TikTok, Instagram, or YouTube content.