Streaming has simultaneously opened doors to a global audience and reduced the “price” of a single play to mere pennies. Survival today is not about magical playlists or one viral
Artists
In today’s digital age, music marketing has evolved far beyond traditional methods. Uploading a track to Spotify or posting a quick Instagram clip is no longer enough. To stand out,
A few decades ago, record labels were the only way for artists to achieve success. They handled recording, promotion, distribution, and access to radio and television. However, the digital revolution